The Kuretake brand represents the arts and crafts lifestyle with the use of color and shapes.
The colors 'Black' represents Tradition and 'Yellow and Purple' representing Innovation of brushes, pens and paints to support our customer artistic lifestyle. The shapes of circle, square and triangle represent the creation of arts and crafts.
'ZIG' is the brand name for Kuretake’s pen and marker which has been used and loved by many people.
In the 1970’s, Japan experienced nationwide depression during the post-war recession. People everywhere sought out low priced yet high quality stationery productions, and in this era came the birth of the new 'Kuretake ZIG' Fine liner pen. ZIG comes from the word 'zigzag', a concept based on the fluid, back and forth motion which comes with writing. 'Kuretake ZIG' had an extra-fine 0.3mm tip, as well as a slim body design with high-grade cap and stainless clip which was very original for that time. On top of that, 'Kuretake ZIG' became the first hit product of Kuretake stationery to spread worldwide.
From the original product name of 'Kuretake ZIG', we decided to establish 'ZIG' as the general brand of Kuretake Pens and Markers. Now, ZIG products are sold in over 80 countries around the world, growing into a global brand.
